新春走基层逛灯会(新春走基层丨沉浸式逛吃年货会！和双语主播一起解锁新年仪式感)

在中国文化中，置办年货是迎接春节的第一道仪式。济南舜耕年货会现场汇聚了上千种优质年货融合了传统习俗、地方特色与非物质文化遗产，让本地市民和外国游客都能感受到中国年的独特魅力。

Shopping for Spring Festival is the first act of the Lunar New Year in China. With over a thousand festive products on display, Jinan Shungeng New Year Fair is a vibrant mix of tradition, local flavor, and intangible cultural heritage. It’s the perfect place for both residents and foreign tourists to dive into the authentic spirit of Spring Festival.

茶酒礼品承载着对他人的新年祝福，零食干货包裹着家人团圆的滋味。年货节现场瓜子、糖果等热门好物一应俱全，搭配山东特色粥粮与海鲜干货，更有免费试吃服务；老字号熟食区汇聚净香园香肠、鲁味斋扒蹄等济南名吃，可现场品尝下单，还有全国各地特色美食，丰富新年味蕾。

Tea and wine make perfect gifts to send New Year wishes, while snacks and dry goods are all about that warm family reunion feeling. Here at the fair, popular treats like melon seeds and candies are readily available, paired with Shandong’s specialty grain porridges and dried seafood—plus, free tastings are offered! The time-honored deli section features Jinan classics such as Jingxiangyuan Sausage and Luweizhai Braised Trotters. You can taste before you buy. And with delicious foods gathered from across the country, it’s a true feast for the taste buds!

最具特色的无疑是非遗手造区。该区域展示了草柳编、糖画等非遗技艺作品。游客还可以亲自体验制作过程。草柳编匠人专注地编织包包，精心制作着质感细腻的宋锦制品。匠人们认真的神情里，藏着山东手造的匠心与温度。

Without a doubt, the star attraction is the Intangible Cultural Heritage (ICH) Handicrafts Zone. Right here, you can see exquisite works of traditional craftsmanship, like straw and willow weaving, and sugar painting. Visitors can even try their hand at making them themselves! Straw-willow weaving artisansare fully absorbed in crafting a bagand they are also busy in workingon a delicate piece of Song brocade. From the artisans’ focused expressions, we see the dedication and warmth embodied in Shandong’s handcrafted heritage.

年货节现场更有红彤彤的春联、福字、红灯笼一字排开，这些都是中国家庭春节期间装饰房屋的必备物品。许多游客都会在这里拍照留念，记录下这份美好瞬间。

The fair is also filled with vibrant red decorations, such as Spring Festival couplets, Fu characters, and red lanterns. They are must-haves for Chinese families sprucing up their homes for the New Year. Many visitors pause here to take photos, capturing these precious moments of joy.

策划：王静

统筹：武玮佳 孙翔

剪辑：刘博洋

拍摄：孙翔

文案、出镜：徐明业